David began his creative career in graphic design and later working in advertising as an art director before taking up a position as Creative Director. This career spanned 15 years before a decision to crossover to photographer.

The benefit is combined expert photographic skills and art direction/design experience. David understands requirements from a marketing perspective to ensure the final image creates the desired visual stimulation whilst keeping within any brand imagery guidelines.

David and the team at Sense 6 have had extensive experience working on significant and major projects – creating visually impactful lifestyle imagery that is fresh, innovative and that will capture the imagination of the clients audience.

A key attribute and feature of his work is his ability to capture the 'moment between the moment’, – ensuring that real life emotion is conveyed and avoiding imagery that is cliché or contrived. At all times, the client’s brief and marketing objectives are paramount.